Meta ads for coaches & course creators



Objective: Leads into a pre-recorded 4 day video series
Audiences targeted: Warm & 2 lookalike audiences
Product Sold: $2,499 course
Results:
210 leads in 21 days
$5.94 avg. cost per lead
$42K launch | 27x ROAS




Objective: Leads into a LIVE 5 day challenge
Audiences targeted: Warm, 1 lookalike & 2 cold
Product Sold: $2,500 course
Results:
242 leads in 21 days
$5.09 avg. cost per lead
$30k launch | 17x ROAS



Objective: Leads into a LIVE 3 day challenge
Audiences targeted: Warm, 1 lookalike & 2 cold
Product Sold: $497 course during launch + $1,100 course within 30 days
Results:
438 leads in 13 days
$2.48 avg. cost per lead
$30k launch | 17x ROAS




Objective: Leads into a LIVE 4 day challenge
Audiences targeted: Warm, 1 lookalike & 5 cold
Product Sold: $2,200 course
Results:
318 leads in 13 days
$4.39 avg. cost per lead
$16k launch | 8x ROAS


Objective: Build a list of buyers with a low-ticket offer (LTO) to prime for next launch
Audiences targeted: Warm, 1 lookalike & 3 cold
Product Sold: $7 mini-offer with a $29 offer order bump & a $197 one-time offer
Results:
30 purchases in the first 30 days with brand new LTO
LTO fully covered ad spend
85 new buyers primed for launches


Objective: Leads to a free checklist
Audiences targeted: 2 lookalikes & 8 cold at regional, national & international level
Results:
500+ leads in 1 month
$1.45 avg. cost per lead



Objective: Leads to a 3-part video series challenge
Audiences targeted: Lookalike & 4 cold audiences
Results:
650+ new leads in 3 months
$1.06 avg. cost per lead




Objective: Leads to a free evergreen webinar
Audiences targeted: 2 lookalikes, warm & 4 cold
Results:
472 leads in 1 month
$2.55 avg. cost per lead



Objective: Grow Facebook group & email list at the same time
Audiences targeted: 2 cold audiences
Results:
133 new people in 1 month
$2.62 avg. cost per lead

